Tag Archives: Target Marketing Plan

  • Target Marketing Plan (STP)

    Posted on January 23, 2012 by admin in Marketing.

    Companies or their marketers operating in a big market cannot connect to or serve all the customers at effectively at the same time. Instead of targeting the entire customer base and competing in each and every market, marketers need to identify the proper market segment based on the product attributes. Selecting proper market segment and […]

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