SWOT analysis is a widely used strategic planning method to evaluate the Strengths, Weaknesses, Opportunities and Threats involved in a business and marketing strategy. This analysis process involves identifying the internal and external factors that can affect in favor or adversely to achieve the desired goal or objective. This method was first showed by to […]Continue Reading... 1 Comment.
Marketing plan of a company specifies the high level marketing and sales details of its brands or products. It is the brief description and outline of the product details with features for marketing purpose, sales figure and target, target customers and branding details. Marketing plan helps to identify all the marketing strategies and sell the […]Continue Reading... No Comments.
The ultimate purpose of the Marketing environmental analysis is to facilitate the firm’s strategic response to the environmental changes in order to sell its products. All the necessary environmental forces are specified in the article for better understanding. The Marketing Environment can be divided into two major components. Macro environment: The general environment which affects […]Continue Reading... No Comments.