The general electric Matrix was developed by GE with the assistance of the consulting firm McKinsey & Company. The model identifies the market position and profitability of different business units based on their market attractiveness and business unit strength. This is more advanced form of Growth matrix model compared to BCG Matrix. The main aims […]Continue Reading... No Comments.
The BCG matrix is a chart, created by Bruce Henderson for the Boston Consulting Group in 1968 in order to help companies to analyze their business positions based on their market share and business growth rate of different products. This helps the companies to adapt the appropriate strategies to utilize the current advantages and identify […]Continue Reading... No Comments.
The Balanced Scorecard (BSC) is a widely used strategic performance management tool for analyzing the proper alignment of the small operational activities with the company’s main vision, strategy and business objectives. By focusing not only on financial outcomes but also on the operational, marketing and developmental inputs to these, the Balanced Scorecard helps to provide […]Continue Reading... No Comments.
All the organizations should have a proper planning strategy to survive in the uncertain and turbulent business environment. Proper strategic planning involves predicting the future properly and identifying the areas of improvement to expand in the future… It is a process of identifying where we are right now and where we want to see ourselves […]Continue Reading... No Comments.
SWOT analysis is a widely used strategic planning method to evaluate the Strengths, Weaknesses, Opportunities and Threats involved in a business and marketing strategy. This analysis process involves identifying the internal and external factors that can affect in favor or adversely to achieve the desired goal or objective. This method was first showed by to […]Continue Reading... No Comments.