Tag Archives: STP

  • Market Positioning

    Posted on January 26, 2012 by admin in Marketing.

    Market positioning refers to create distinct position in the consumer’s mind through proper promotional activities. After dividing the market into different segments and finalizing the target segments to be in, companies prepares strategy or promotional activities to position its product into the consumer’s mind. The two main steps involved in market positioning are Product/Service Differentiation […]

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  • Market Targeting

    Posted on January 26, 2012 by admin in Marketing.

    After identifying different market segments, marketers target different market segments or the whole market irrespective of segments. Market targeting indicates the selection of appropriate market segment and is made up of two main stages Evaluation of different market segments Select different market segments for targeting Evaluation of different market segments Market segments can be evaluated […]

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