Tag Archives: PEST Analysis

  • PEST Analysis

    Posted on December 5, 2011 by admin in Strategy.

    PEST analysis is used to identify the macro-economic conditions which drive the strategy of a company or business house. It is completely related to the macro-economic condition as it considers only the macro-economic factors. The main parts of PEST Analysis are P- Political E- Economic S – Social T – Technological Political factors indicate how […]

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  • Marketing Plan

    Posted on December 2, 2011 by admin in Marketing.

    Marketing plan of a company specifies the high level marketing and sales details of its brands or products. It is the brief description and outline of the product details with features for marketing purpose, sales figure and target, target customers and branding details. Marketing plan helps to identify all the marketing strategies and sell the […]

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  • Marketing Environment

    Posted on December 2, 2011 by admin in Marketing.

    The ultimate purpose of the Marketing environmental analysis is to facilitate the firm’s strategic response to the environmental changes in order to sell its products. All the necessary environmental forces are specified in the article for better understanding. The Marketing Environment can be divided into two major components. Macro environment: The general environment which affects […]

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