Some people think that Marketing is same as Selling, but actually there are significant differences between marketing and selling activities. Overall we can say that Selling is a major part of marketing like Product, Pricing, Promotion, Distribution etc. The key differences are outlined in the below table for better understanding and comparison Marketing Selling Marketing […]Continue Reading... No Comments.
The product life cycle goes through multiple phases from its introduction into the market to its disappearance form the market. All the products have to go through the same phases though the duration of each phase is different for different products. A product May stay in the growth or maturity phase for a very high […]Continue Reading... No Comments.
Advertising is the paid form of promoting a product or services to a high consumer base using different types of media or communication channels. Following are the objectives of advertisement. To attract attention of a potential consumer and create awareness about the product To stimulate interest among the consumers to maintain the demand of products […]Continue Reading... No Comments.
Professor Neil Borden at the prestigious Harvard Business School came out with a term ‘Marketing Mix’. He identified a number of company performance actions that can influence the consumer decision to purchase goods and services. Marketing mix specifies the main marketing decisions which involve the main four P’s of marketing, four C’s of Marketing and […]Continue Reading... No Comments.
Main 4P’s of Marketing. Product Price Promotion Place Check the 4P’s of Marketing for more details The other 3P’s of service marketing are: Process Physical Environment People. Process deals with the processes and methodologies followed in a company to develop a product or services. Better standardized the processes and methodologies; more confidence of the customer in […]Continue Reading... No Comments.