Tag Archives: Market Positioning

  • Market Positioning

    Posted on January 26, 2012 by admin in Marketing.

    Market positioning refers to create distinct position in the consumer’s mind through proper promotional activities. After dividing the market into different segments and finalizing the target segments to be in, companies prepares strategy or promotional activities to position its product into the consumer’s mind. The two main steps involved in market positioning are Product/Service Differentiation […]

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