Tag Archives: GE Matrix

  • General Electric Matrix (GE Matrix)

    Posted on March 21, 2012 by admin in Strategy.

    The general electric Matrix was developed by GE with the assistance of the consulting firm McKinsey & Company. The model identifies the market position and profitability of different business units based on their market attractiveness and business unit strength. This is more advanced form of Growth matrix model compared to BCG Matrix. The main aims […]

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