• Public Relation

    Public relation is a type of communication where nothing is being paid directly for the purpose unlike advertising.

    It involves the following methods for promoting a product and are less expensive compared to advertising.

    • Issuing press releases.
    • Declaring sponsorship deals
    • Conducting exhibitions to display the variety of products from a company.
    • Organize trade fairs and seminars, which create awareness about the product.

    A strong public relations guarantees high credibility of the company of its products and it also boosts the image of the enterprise and creates goodwill among the customers for the product.

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