Marketing

Marketing Content List

1. Marketing Definition

1.1 Marketing Plan

1.2 Marketing Environment

1.3 Marketing Mix

2. Target Marketing Plan (STP)

2.1 Levels of Market Segmentation

2.2 Market Segmentation

2.3 Market Targeting

2.4 Market Positioning

3. Other Marketing Terms

3.1 4P’s of Marketing

3.2 7P’s of Marketing

3.3 Four ‘C’s of Marketing

3.4 Direct Marketing

3.5 Conjoint Analysis

3.6 Public Relation

3.7 Advertisement

4. Product Life Cycle

4.1 Marketing Strategy for Introduction Stage

4.2 Marketing Strategy for Growth Stage

4.3 Marketing Strategy for Maturity Stage

4.4 Marketing Strategy for Decline Stage

5. Selling and Sales Management

5.1 Difference between Marketing and Selling

__________________________________________________________________________________

 

Leave a Reply

Your email address will not be published. Required fields are marked *