• Marketing Quiz – 60

    591 Which comes at the end of Marketing plan?
      A) Objectives
      B) SWOT Analysis
      C) Controls
      D) Executive Summary
       
    592 Which analysis methodology is used to identify the macro-economic conditions in a marketing environment?
      A) SWOT Analysis
      B) PEST Analysis
      C) BCG Matrix
      D) Conjoint Analysis
       
    593 Apple iPhone market targetting strategy is an example of?
      A) Selective Specialization
      B) Single Segment Concentration
      C) Market Specialization
      D) Product Specialization
       
    594 Brainstorming sessions are organized during which phases of product development?
      A) Commercializaition of product
      B) Idea generation
      C) Product Concept testing
      D) Market Research
       
    595 “Different baby products produced and marketed by Johnson & Johnson ” is an example of?
      A) Selective Specialization
      B) Single Segment Concentration
      C) Market Specialization
      D) Product Specialization
       
    596 Which statistical tool is used in market research to determine how different features of a product affect the buying behavior in the consumer’s mind?
      A) SWOT Analysis
      B) PEST Analysis
      C) BCG Matrix
      D) Conjoint Analysis
       
    597 In Product Life Cyle, “Lower Market size” is characteristics of which phase
      A) Introduction
      B) Growth
      C) Maturity
      D) Decline
       
    598 Profit start declining in which phase of Product Life Cycle?
      A) Introduction
      B) Growth
      C) Maturity
      D) Decline
       
    599 Competition is highest in which phase of Product Life Cycle?
      A) Introduction
      B) Growth
      C) Maturity
      D) Decline
       
    600 “Rapid Skimming Strategy” is associated with?
      A) Very high price with low promotion level
      B) Very high price with high promotion level
      C) Low price with high promotion level
      D) Low price with low promotion level

     

    Check below for Answers:

     

    Answers:

    591 Ans) Controls
    592 Ans) PEST Analysis
    593 Ans) Single Segment Concentration
    594 Ans) Idea generation
    595 Ans) Market Specialization
    596 Ans) Conjoint Analysis
    597 Ans) Introduction
    598 Ans) Decline
    599 Ans) Maturity
    600 Ans) Very high price with high promotion level

     

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