511 | A company is in the _____ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product. |
A) product development | |
B) commercialization | |
C) marketing strategy | |
D) business analysis | |
512 | When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewer to talk about a product, service, or organization, the method is called |
A) selective sponsorship | |
B) probing | |
C) focus group interviewing | |
D) the Delphi method | |
513 | Modern styles of marketing include __________ |
A) Digital marketing | |
B) tele-marketing | |
C) e-mails solicitation | |
D) All of these | |
514 | Marketing starts and ends with_________ |
A) Consumer | |
B) Market | |
C) Product | |
D) Taxes | |
515 | What type of competitive structure exists when a firm produces a product that has no close substitutes? |
A) Monopoly | |
B) Oligopoly | |
C) Monopolistic Competition | |
D) Perfect Competition | |
516 | For effective marketing the salesmen should have which of these qualities _____________ |
A) Creativity | |
B) Team spirit | |
C) Effective communication skill | |
D) All of these | |
517 | Value added services means ________ |
A) Costlier products | |
B) More number of products | |
C) Additional services | |
D) At par services | |
518 | The pricing strategy for credit cards depends on ___________ |
A) Competition | |
B) Customer’s income | |
C) Customer Relations | |
D) Customer awareness | |
519 | ____ is screening new-product ideas in order to spot good ideas and drop poor ones as soon as possible. |
A) Idea generation | |
B) Concept development and testing | |
C) Idea screening | |
D) Brainstorming | |
520 | The type of sales force structure in which the sales force sells along product lines is called a _____________ |
A) territorial sales force | |
B) product sales force | |
C) customer sales force | |
D) retail sales force |
Check below for Answers:
Answers:
511 | Ans) A |
512 | Ans) C |
513 | Ans) D) All of these |
514 | Ans) A) Consumer |
515 | Ans) A) Monopoly |
516 | Ans- D) |
517 | Ans) C) Additional services |
518 | Ans) B) Customer’s income |
519 | Ans) C |
520 | Ans) B |
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