• Marketing Definition

    Marketing is a process of creating and communicating a value of the product or services to potential consumers who wishes to utilize the product and services.

    Marketing is a very innovative field where every attempt is made to influence the consumer to check the product, assess it and eventually buy it. Marketing is also perceived as a very creative field which constitutes Advertising, Distribution and Selling and also concerned with anticipating customer’s future needs and wants through extensive market research.

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